As a proud Bengalurian, I certainly am familiar with the city’s tech/IT industry, start-ups culture. However, reading ‘ Brandgaluru – Made in Bengaluru ’ by Devatha Sriram , got me intrigued about the rich entrepreneurial history of the city. Through this book the author delves into the stories of four iconic brands: P N Rao, Radel, William Penn, and Judge Press . It shows how entrepreneurial culture has been in the city’s DNA even in its quieter days. Whether it is agility, innovation, or quality, these iconic brands in Bengaluru had it all. I enjoyed the experience of reading about the ‘becoming of these brands.’ The narration painted vivid pictures, making their stories come alive . I felt as if I am watching a documentary on BBC, History, or Discovery channel. Despite being a non-fiction, the story-telling transported me into the lives of these brands' founders, making their journeys feel as captivating as a well-scripted fiction narrative.
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