Book Review: Brandgaluru – Made in Bengaluru

As a proud Bengalurian, I certainly am familiar with the city’s tech/IT industry, start-ups culture. However, reading ‘Brandgaluru – Made in Bengaluru’ by Devatha Sriram, got me intrigued about the rich entrepreneurial history of the city.

Through this book the author delves into the stories of four iconic brands: P N Rao, Radel, William Penn, and Judge Press. It shows how entrepreneurial culture has been in the city’s DNA even in its quieter days. Whether it is agility, innovation, or quality, these iconic brands in Bengaluru had it all.

I enjoyed the experience of reading about the ‘becoming of these brands.’ The narration painted vivid pictures, making their stories come alive. I felt as if I am watching a documentary on BBC, History, or Discovery channel. Despite being a non-fiction, the story-telling transported me into the lives of these brands' founders, making their journeys feel as captivating as a well-scripted fiction narrative.

The photographs of the special moments of the founders of the brands add to the visual elements and create more curiosity. I would have loved to see the family trees also (wherever relevant). The stories of the journeys of these brands are inspiring!

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