A(NU) Thought

As a proud Bengalurian, I certainly am familiar with the city’s tech/IT industry, start-ups culture. However, reading ‘ Brandgaluru – Made in Bengaluru ’ by Devatha Sriram , got me intrigued about the rich entrepreneurial history of the city. Through this book the author delves into the stories of four iconic brands: P N Rao, Radel, William Penn, and Judge Press .  It shows how entrepreneurial culture has been in the city’s DNA even in its quieter days. Whether it is agility, innovation, or quality, these iconic brands in Bengaluru had it all.     I enjoyed the experience of reading about the ‘becoming of these brands.’ The narration painted vivid pictures, making their stories come alive . I felt as if I am watching a documentary on BBC, History, or Discovery channel. Despite being a non-fiction, the story-telling   transported me into the lives of these brands' founders, making their journeys feel as captivating as a well-scripted fiction narrative.

A few months back, I came across a digital advertisement of a Furniture brand offering a solution for couples who break up and move out of their relationship. Well, that's good but then, why??? The advertisement made me realise that people  don’t shy away from stating that romantic relationships today are similar to ‘2-minute noodles’. The essence of slow cooked biryani seems to be lost. ‘I call it ‘2-minute noodles’ because people want things to happen fast, if something doesn’t add up to their convenience. They easily prefer to break up and move on. Well, of course there are exceptions. In some cases, people don’t give up, while in others, people should.